PROBLEM
WHAT is the problem
Do you have a personal relation with the problem
BRAINSTORM
Talk to your friends and colleagues who can be your potential co-founders
FEASIBILITY-CHECK
Check the possibility to develop the solution
UNIQUENESS
WHAT are your unique skills that will solve this problem
MVP (Minimum Viable Product)
WHAT is the product
(optional) Talk to the potential users before first MVP
TIPS
Release fast
Timebox specs
Write down specs
Only include features that can be completed in the timebox
Very Limited Function: focus only the initial hand picked users and there highest order problems
Change the Initial Product if Needed: Do not fall in love with your initial MVP
Cut the Feature List: to meet the timebox deadline cut whatever needs to be cut, better to have something than nothing by the end of the timebox
Hold problems tightly, Hold customers tightly, Hold solutions loosely.
TESTUSERS (iterate with 5.)
WHO is your first users, pick desperate customers willing to use your shitty MVP regularly
Talk to them for Feedback
PRODUCT / LAUNCH
Day when you get your first customer
Iterate your product after launch based on new customer feedbacks and their needs